Industry Insights

Getting a Seat at the Table

Organizations have traditionally viewed their government affairs (GA) teams as a cost center, with only a vague understanding of how or whether the teams have any impact whatsoever on corporate business goals. But in today’s increasingly complex business and political environments, the GA function is more consequential than ever.

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Analytics for the Government Affairs Professional

Government affairs has changed. Increasingly complex legislative and regulatory processes, along with the explosion of available government-related data, have dramatically altered what “success” even looks like for government affairs professionals. While rolodexes and face-time still matter, relationship building alone is no longer sufficient for anyone looking to maximize their influence. Instead, successful government affairs teams are beginning to turn to analytics in order to augment their own knowledge with the power of big data.

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Defining Success in Modern Government Affairs

The digital revolution has transformed most industries in ways that were unforeseeable just a few years ago. As this transformation has impacted business models themselves, professionals in many industries are finding that the very definition of success looks very different than it has in the past. The widespread adoption of new technologies has rendered many business practices less important, or even obsolete, forcing professionals and teams to acquire new skills and develop new success metrics.

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