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Resource · Webinar

Selling Advocacy as a Key Member Benefit

Showing your government relations value is one of the most important skill sets to learn.

Influencing legislation that could have a positive or detrimental impact on your industry is often the most important work your organization does for its members.

But when it comes to getting that message across come renewal time, associations, nonprofits, and corporations often fail dismally – even when their work behind the scenes for members is safeguarding the very existence of that industry.

Why is that? And how do you change it?

Join our panel of government affairs experts for a webinar to show members and internal departments the tangible benefits of advocacy, and how it helps increase new member revenue and retention.

Panelists:
Sharon Bonney
Chief Executive Officer
Coalition on Adult Basic Education

Dr. David K. Rehr
Professor and Director of the Center for Civic Engagement at Schar School of Policy and Government at George Mason University

Joshua Habursky
Head of Federal AffairsInternational Premium Cigar & Pipe Retailers Association (IPCPR)

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