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Resource · Whitepaper

FiscalNote's 2020 Advocacy Benchmark Report

by Content Team, FiscalNote

A deep dive into digital advocacy email campaigns' performance and engagement. How does your organization stack up?

FiscalNote 2020 Advocacy Benchmark Report

Our new 2020 Advocacy Benchmark Report analyzes the more than 394 million messages sent from our FiscalNote’s advocacy platforms during the full 2019 calendar year to provide you with the benchmarks you need to better strategize on your advocacy campaigns. FiscalNote’s data science team examined everything from email open and action rates, the best time of year, hour of the day, and day of the week, for our clients to send their campaign emails. We then took a deeper look at 48 industry types in 17 sectors to see which have the most successful mobilization rates.

We’ve also included a special COVID-19 section looking at advocacy campaigns in the first six months of 2020, to see how efforts were affected.

In this comprehensive report, we deliver insights to answer common questions such as:

  • What’s a good open and action rates for your sector or specific industry?
  • What are the best months, days, and times to send your advocacy email campaigns and maximize engagement?
  • What industry sectors got the most engagement from advocates?
  • How has COVID-19 affected advocacy campaigns in 2020?
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