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Resource · Webinar

On-Demand: Building an Advocacy Year-End Report Your Leadership Team Will Love

Watch our recorded webinar to learn the best steps to effectively measure and evaluate your efforts before you begin your end-of-year reports.

While three-quarters of public affairs professionals have to create reports for internal stakeholders at least every month, a large slice of those says one of their biggest challenges is being unable to quantify and report on their value.

Advocacy reporting requires a different approach and way of thinking because it’s often less linear than just sales or profits, and it depends on sometimes unpredictable political forces. Before you begin your end-of-year reports, learn the best steps to effectively measure and evaluate your efforts.

Watch our recorded webinar to hear advocacy experts discuss how they report on their efforts to definitively prove their ROI.

In this webinar, you’ll learn:

  • Best practices to track and measure your advocacy efforts year-round
  • Tips to evaluate advocacy success for your organization
  • The key advocacy metrics you should track and report on
  • Real-life examples from advocacy organizations getting reporting right


  • Thao Nguyễn, Vice President of Advocacy, Feeding America
  • Amanda Karhuse, Director, Policy & Advocacy, National Association of Secondary School Principals
  • Joe Hirabayashi, Grassroots Program Manager, National Federation of Independent Business
  • Sherry Whitworth, Managing Director, VoterVoice
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