In today’s complex political landscape, a traditional government relations strategy is no longer sufficient. New influencers with different leadership styles, changes to existing economic principles, and the new role of social media in communication between businesses and government are changing the way public issues develop and are managed. As a result, complex policy and political issues require a more comprehensive strategy made up of multiple internal stakeholders.
Public relations, business development, corporate affairs, legal, and others all have a joint role to play in a company’s overall issue management strategy. Find out how some teams are collaborating with government affairs to drive successful issue response strategies.
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