Analytics for the Government Affairs Professional

Government affairs has changed. Increasingly complex legislative and regulatory processes, along with the explosion of available government-related data, have dramatically altered what “success” even looks like for government affairs professionals. While rolodexes and face-time still matter, relationship building alone is no longer sufficient for anyone looking to maximize their influence. Instead, successful government affairs teams are beginning to turn to analytics in order to augment their own knowledge with the power of big data.