Webinar: Building an Advocacy Year-End Report Your Leadership Team Will Love

While three-quarters of public affairs professionals have to create reports for internal stakeholders at least every month, a large slice of those say one of their biggest challenges is being unable to quantify and report on their value.

Advocacy reporting requires a different approach and way of thinking because it’s often less linear than just sales or profits, and it depends on sometimes unpredictable political forces. Before you begin your end-of-year reports, learn the best steps to effectively measure and evaluate your efforts.

Join our live webinar on Tuesday, November 9 at 2 p.m. EST where advocacy experts will discuss how they report on their efforts to definitively prove their ROI.

In this webinar, you’ll learn:

  • Best practices to track and measure your advocacy efforts year-round
  • Tips to evaluate advocacy success for your organization
  • The key advocacy metrics you should track and report on
  • Real-life examples from advocacy organizations getting reporting right


  • Thao Nguyễn, Vice President of Advocacy, Feeding America
  • Amanda Karhuse, Director, Policy & Advocacy, National Association of Secondary School Principals
  • Joe Hirabayashi, Grassroots Program Manager, National Federation of Independent Business
  • Sherry Whitworth, Managing Director, VoterVoice


Nov 09 2021


2:00 pm
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