Proving Your ROI With Reporting: Strategies to Create Winning Briefs All Year

As the year winds down, many public affairs and government relations departments add another thing to their to-do lists: assemble a report of the year’s activities.

But for many this isn’t just an annual assignment. In fact, 40 percent of government relations professionals say briefing is a monthly task, with 35 percent having to do it on a weekly schedule. This means a major component of the workweek is spent crafting and developing messaging and metrics for other people.

Whether that’s for a goal review board, strategic planning for next year, or a way of justifying your job’s existence, it’s crucial to paint your team in the best possible light with reporting that nails it, while making it easy for stakeholders to see the organization’s wins and roadblocks.

Join our live webinar on December 2 at 2 p.m. EST to hear from industry experts about time-saving reporting strategies to create winning briefs year-round.

You’ll learn:

  • The best steps to effectively measure and evaluate your efforts
  • How to communicate your data effectively and efficiently
  • What different entities in your organization want to hear and see
  • Real-life examples from government relations teams getting reporting right

Terri Reynolds
Managing Partner,
Levitate Legal & Consulting

Ryan Bingham
Senior Director of Government,
Sullivan & LeShane

Will Krebs
Senior Vice President, Policy and Government Relations,
Project Lead the Way

Casey Cesnovar
Vice President, State & Local Government Relation,, Walgreens

Chelsea Raab
Managing Director of Enterprise
Solutions, FiscalNote


Dec 02 2021


2:00 pm
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