If the past election cycle wasn’t proof enough, we live in turbulent, ever-changing global political times. Progressions or deterrents on legislation and regulation that impact your organization are sporadic and nearly impossible to follow manually, especially if you’re monitoring multiple issues on the federal, state, and local levels. Even if you’re a large organization and can afford to hire numerous contract lobbyists or have a large internal government affairs team, without the right technology to manage, sort, prioritize, and collaborate effectively on the plethora of issues your organization faces, it’s a matter of when, not if, your team’s objectives fall short.
Here are a few key reasons why now is the time to make the switch to a GRM:
Legislator or public sentiment on an issue can change overnight, or via a Tweet—to stay ahead of the 24/7 news cycle, you need an automated system that can monitor developments for you in real-time. Monitoring bill progressions alone is no longer sufficient; successful teams rely on legislator and other influencer sentiment analysis, as well as social media analysis, to stay informed on the numerous issues their organization faces at any time.
Through the power of automation and Natural Language Processing (NLP), a GRM sorts through hundreds of thousands of bill and regulations to find only the ones that are impactful for your organization. With technology at your fingertips, there’s no reason why you shouldn’t cut through the noise and be notified only of issues relevant to you and your organization. By saving valuable time, you’re able to focus on the activities that really matter, giving you a competitive edge over those who still choose to manually scour the web.
As your organization grows, so does the need for a system that is scalable. With a GRM, everything is stored in one place, where you can easily pull reports on any of the issues you are tracking to see progressions and analysis at a glance, as well as customized reports to see activity your team has logged in relation to certain issues. A major challenge of working in government relations is reporting on efforts afterward and drawing connections from actions to outcomes. With a GRM in place, all of this is simplified and streamlined in a scalable way.
With a GRM that stores, updates, and analyzes legislator and staffer information for you, it’s never been easier to find influencers to expand your network. All of a sudden, coalition building takes a lot less time and effort, and you have more time to focus on advocating for your causes. And reaching out to those newly found contacts can all be done through a GRM, with easily sortable Mailing Lists. If you want to take it a step further and galvanize support at the grassroots level, you can also do that through advocacy tools, such as VoterVoice, a part of FiscalNote’s suite of solutions.
GRM technology is the industry standard. Companies across a diverse set of industries, such as Toyota, Intel, Anthem, and more, have all made the switch to a Government Relationship Management platform. GRM technology is the future of the government affairs industry; maintain your competitive advantage by investing in technology that will propel your company forward, instead of maintaining the status quo.
Want to see GRM in action? Request a demo here.